1
Choosing Sales Channels
Farmers markets, online sales, retail — what is allowed in your state.
Where Can You Sell?
Sales channels vary dramatically by state.
Farmers Markets
- Most common starting point
- Usually allowed in all cottage food states
- Booth fees typically $25-100 per market day
Direct to Consumer
- Selling from home, at community events
- Allowed in most states
Online Sales
- Increasingly allowed — check your state law
- Must still comply with labeling and delivery requirements
Retail/Wholesale
- Limited availability — many states prohibit this
Strategy
- Start with one channel and master it
- Farmers markets are lowest-risk for testing demand
- Add online sales once you have repeat customers